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The store will house over 120 brands, including new brands Paula's Choice and Aveda as well as Rare Beauty, Fenty Beauty and Ouai.
September 4, 2024
By: Lianna Albrizio
Associate Editor
As part of its 10th anniversary in Australia, Sephora says it’s pushing the boundaries of innovation to bring new retail concepts and expand its footprint for its growing community of beauty enthusiasts. Rare Beauty is one of over 120 brands featured in the store. The retailer has re-designed its Melbourne flagship store, the largest Sephora store in ANZ at 693 square meters. The structure at Melbourne Central has undergone an extensive renovation to usher in a new era for Australian beaut...
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